Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market position with analytical precision to build a rock-solid brand strategy—that's the bake.
Then, we transform that strategy into a growth-focused visual identity designed to resonate and endure—that's the brew.

_{work about contact}

APRU APEC University Leaders Forum
2025

Jeju Island

The APRU APEC University Leaders Forum 2025, hosted by Pusan National University, will convene under the theme “Leveraging AI in Higher Education to Address Asia-Pacific Challenges”.

The Forum will explore the multifaceted impact of generative AI on higher education, focusing on its potential to address Asia-Pacific challenges. It will take place alongside the APEC Education Ministers Meeting, providing a unique platform for dialogue on education reform and the integration of AI in solving regional challenges.

The Forum will bring together university leaders, policymakers, and industry experts to discuss meaningful and collaborative strategies for developing a holistic, inclusive, and responsible approach to AI adoption, ensuring equitable access and leveraging AI to its full potential for tackling key challenges in the Asia Pacific region.

Category
event identity, publication, graphic

Sipper Coffee
2024

Hong Kong

The Sipper Coffee project represented our latest endeavor in crafting a brand identity that celebrates the local coffee scene. We collaborated with Sipper Coffee, a new local coffee shop that serves specialty brews from esteemed single-origin coffee.

Category
branding, graphic, interior

Corporate wellness challenge:
8-hour charity spin
2024

Hong Kong

Launched in 2019, the Corporate Wellness Challenge: 8-Hour Charity Spin is an annual endurance spinathon where tenants from Taikoo Place compete for a meaningful cause.

Teams of corporate athletes race in an eight-hour relay on professional bikes provided by the organiser. Each team must consist of at least four riders, with a maximum of thirty participants.

Category
event identity, graphic

一丹大学教育基金会
2024

Hong Kong

一丹大学教育基金会是一家非营利大学教育基金会。作为一个专业透明的公益平台，基金会以“共建最受尊敬的民办大学”为愿景，专注为武汉学院的长远发展建设提供可持续化支持，探索中国民办大学和民办大学教育基金会公益办学模式和理论，助力武汉学院培育面向未来的国际化高素质应用型人才。

资助项目包括：武汉学院校园建设、奖助学金、企业合作特色应用型课程等。

Category
publication, graphic

APRU Senior International Leaders' Meeting
2024

Tokyo

The APRU Senior International Leaders’ Meeting 2024 represented this year’s key event where the Senior International Leaders (SIL) from APRU’s member universities could connect and exchange ideas on how to overcome a range of limits by leveraging lifelong learning, scholar and student mobility, and technologies in teaching and learning.

Category
event identity, publication, graphic

Nan Fung Property Management
Sustainability Report
2024

Hong Kong

Nan Fung Property Management (NFPM), a key division of Hong Kong's Nan Fung Group, has established itself as a pioneer in sustainability within the property management industry. With over 40 years of experience, NFPM manages a diverse portfolio of residential, commercial, and industrial properties while integrating sustainability into its core operations. The company has developed a comprehensive Sustainability Framework 2030 (SF2030), aligning its strategies around four pillars: People, Environment, Governance, and Partnership.

Category
publication, graphic

Fruit-able: The Past, Present and Future Lives of Local Fruits
2023

Hong Kong

PMQ 味道圖書館 X 餘果香港
餘果，是那些日常被遺忘和忽視的香港本地生果；
如果，有關本地果自產自銷，每個故事與各種可能。

「如果，餘果：本地生果的前世今生」是一個探索本地果可能性的展覽，由本地品牌「餘果香港」的研究與實踐延伸，在PMQ未到圖書館舉行，展開討論：香港的生果市場一向熱鬧，消費力驚人，然而本地果的身影卻佔比不到千分之一。它們的身分來歷，何去何從，從何探起？

黃皮、大樹菠蘿、火龍果如何在香港生根落地？本地果農如何面對挑戰，與加工者有什麼微妙關係？從回望農業發展，到感受果農的風土人情，展望未來方向，這次展覽邀請你打開想像，碰撞新意，一起問：如果，餘果？

Category
exhibition, graphic

APRU Annual Presidents' Meeting
2023

Hong Kong

The negative impact of humanity on our planet has reached a critical point. The boundaries of what our earth’s natural system can absorb are at risk to be crossed irreversibly. At the same time, the globe’s human population of eight billion people, many of whom are endangered by poverty, inequalities, armed conflicts, and climate change, needs innovative solutions for a sustainable future – a future that balances the needs of humanity and the protection of our planet. This cannot be done by any nation alone but requires concerted effort by all of us.

Category
event identity, graphic

APEC Leaders’ Forum
2022

Bangkok

Preventing the Next Pandemic This high-level dialogue between CEOs, policy leaders, university presidents and top researchers aims to play an influential international role in preventing the next pandemic by preparing for it.

As a selective side event of the APEC CEO Summit, this Forum offers an opportunity for global leadership in implementing a global plan through collaboration across sectors. It is aimed at producing new insights, setting out an agenda and identifying the partnerships needed to implement it.

Category
event identity, graphic

Artista Perfetto
2022

Hong Kong

Artista Perfetto is a cozy and acclaimed specialty coffee house known for its award-winning baristas and incredible latte art. It was founded by Hong Kong baristas in Taipei in 2012, before they brought it back to their home city in 2018.

Category
packaging, graphic

_{work about contact}