Team
Alex Tang Ho Pan
Founder and Managing Director
A seasoned designer with extensive experience in graphic design, media arts, and interior design, Alex is a recognized creative force in Hong Kong. A full member of The Hong Kong Designer Association, he brings a deep understanding of design's role in shaping brand identity and user experience.
Alex embarked on his career as a freelance visual identity specialist for the food and beverage industry in 2006. His commitment to "design thinking" led him to integrate this approach into business development and daily operations, ultimately driving impactful results for his clients.
He later joined top local brand agencies, where he flourished as an all-round brand creator, gaining valuable experience in a collaborative environment.
Jack LEE Yan Chak
Design Director
Graphic designer, specializing in brand identity, packaging, and book design. Jack graduated from the London College of Communication (University of the Arts London), with a keen interest in visual language, typography, and print production.
He has collaborated on projects spanning Hong Kong, China, and the UK. His works were selected in It’s Nice That, Creative Review, APD Annual and HKDA Global Design Awards Biennial.
Christie CHU Pui Ying
Interior Design Lead
Christie brings a unique blend of local insight and international experience to our team. She honed her skills at Newcastle University (United Kingdom), graduating with a Bachelor of Architecture in 2016.
With over 8 years in the interior design industry under her belt, Christie has a proven track record. She has tackled projects across diverse sectors, including residential, retail, hospitality, corporate, and educational institutions. Her work spans Hong Kong and China, showcasing her adaptability and global perspective.
Christie's expertise lies in interior design and project coordination. She ensures seamless execution from concept to completion. She's a true team player, bringing a collaborative spirit and a passion for creating beautiful and functional spaces.
Founder and Managing Director
A seasoned designer with extensive experience in graphic design, media arts, and interior design, Alex is a recognized creative force in Hong Kong. A full member of The Hong Kong Designer Association, he brings a deep understanding of design's role in shaping brand identity and user experience.
Alex embarked on his career as a freelance visual identity specialist for the food and beverage industry in 2006. His commitment to "design thinking" led him to integrate this approach into business development and daily operations, ultimately driving impactful results for his clients.
He later joined top local brand agencies, where he flourished as an all-round brand creator, gaining valuable experience in a collaborative environment.
Jack LEE Yan Chak
Design Director
Graphic designer, specializing in brand identity, packaging, and book design. Jack graduated from the London College of Communication (University of the Arts London), with a keen interest in visual language, typography, and print production.
He has collaborated on projects spanning Hong Kong, China, and the UK. His works were selected in It’s Nice That, Creative Review, APD Annual and HKDA Global Design Awards Biennial.
Christie CHU Pui Ying
Interior Design Lead
Christie brings a unique blend of local insight and international experience to our team. She honed her skills at Newcastle University (United Kingdom), graduating with a Bachelor of Architecture in 2016.
With over 8 years in the interior design industry under her belt, Christie has a proven track record. She has tackled projects across diverse sectors, including residential, retail, hospitality, corporate, and educational institutions. Her work spans Hong Kong and China, showcasing her adaptability and global perspective.
Christie's expertise lies in interior design and project coordination. She ensures seamless execution from concept to completion. She's a true team player, bringing a collaborative spirit and a passion for creating beautiful and functional spaces.