Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market position with analytical precision to build a rock-solid brand strategy—that's the bake.
Then, we transform that strategy into a growth-focused visual identity designed to resonate and endure—that's the brew.

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Meet our team

Jack , LEE Yan Chak
Design Director

Jack is an accomplished graphic designer. He specializes in elevating brands through comprehensive identity systems, sophisticated packaging, and meticulously crafted book design.
A graduate of the London College of Communication (University of the Arts London), his work is deeply informed by a mastery of visual language, typography, and print production.
Jack's expertise extends to complex editorial projects, including corporate annual reports and comprehensive education reports, where he skillfully translates complex information into clear, engaging, and visually compelling narratives. He has led and collaborated on high-profile projects across Hong Kong, China, and the UK. Leading industry publications and awards have recognized his distinguished work.

Christie, CHU Pui Ying
Interior Design Lead

Christie brings a unique blend of local insight and international experience to our team.
She honed her skills at Newcastle University (United Kingdom), graduating with a Bachelor of Architecture in 2016.
With over 8 years in the interior design industry under her belt, Christie has a proven track record.
She has tackled projects across diverse sectors, including residential, retail, hospitality, corporate, and educational institutions.
Her work spans Hong Kong and China, showcasing her adaptability and global perspective.

Alex , Tang Ho Pan
Founder and Director

Alex is a seasoned creative force with extensive expertise across graphic design, media arts, and interior design.
A Full Member of The Hong Kong Designer Association (HKDA), he possesses a deep understanding of how design shapes brand identity and user experience.

His career began in 2006 as a freelance visual identity specialist for the food and beverage industry. A passionate advocate for "design thinking,"
Alex integrates this methodology into all aspects of business development and daily operations to drive impactful results for clients.
He later honed his skills at top local brand agencies, flourishing as an all-round brand creator in a collaborative environment.
This diverse experience provides the foundational vision and strategic direction for our studio.

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