Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market position with analytical precision to build a rock-solid brand strategy—that's the bake.
Then, we transform that strategy into a growth-focused visual identity designed to resonate and endure—that's the brew.

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BAKE AND BREW

Brand Strategy: The Foundation
We build the core recipe for your brand's success. By analyzing your audience, competition, and landscape,
We develop a strategic blueprint that defines your unique position and paves the way for meaningful connections.

- Brand Positioning & Architecture
- Brand Story & Manifesto
- Vision, Mission & Values
- Brand Personality & Tone of Voice
- Naming & Tagline Development


Visual Identity: The Expression
We transform strategy into stunning visual storytelling. Our designs are more than just aesthetics;
They are a strategic tool to communicate your essence, captivate your audience, and create a lasting impression.

- Logo Design & Visual System
- Brand Typography & Color Palettes
- Comprehensive Brand Guidelines
- Packaging Design
- Publication Design



AWARDS

HKDA Global Design Awards 2025 | Global Top 10 Award
HKDA Brand Design Awards 2024 | Grand Award of the Year
Hiiibrand 2020 | Nominee
HKDA Global Design Awards 2018 | Excellence
HK International Poster Triennial 2017 | Ideology - Bronze
Japan Applied Typography 27 | Selected
APD 13 | Selected
Hiiibrand 2016 | Bronze Award (Package-Professional)
Hiiibrand 2016 | Merit Award (Professional Logo)
HKDA Global Design Awards 2016 | Excellence
APD 12 | Selected
Hiiibrand 2015 | Nominee (Professional Logo)
APD 11 | Selected

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