Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market position with analytical precision to build a rock-solid brand strategy—that's the bake.
Then, we transform that strategy into a growth-focused visual identity designed to resonate and endure—that's the brew.

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Audi at home
2018

Hong Kong

Audi at home was a premium mobility service introduced in Hong Kong in 2016 for residents of the Dragons Range condominium. It was an early version of a mobility-on-demand service, intended to challenge traditional car ownership by providing convenient access to a fleet of Audi vehicles.

The service was later expanded and rebranded as "Audi on demand," which is the current service offered in Hong Kong to a wider range of customers.

Category
branding, graphic, copywriting

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