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ExtraMile, a social programme initiated by Airport Authority Hong Kong (AA) to enhance its human resources management. Inspired by the colours of AA’s logo, we have taken a more energetic and youthful approach to engage with its dynamic target audience. With inclusivity in mind, illustrations and info-graphics were created to help explain the structure of the programme in a more interactive and direct manner. A complete brand guideline was also created for client’s easy reference to keep all future communication consistent.

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