Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market position with analytical precision to build a rock-solid brand strategy—that's the bake.
Then, we transform that strategy into a growth-focused visual identity designed to resonate and endure—that's the brew.

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Corporate wellness challenge:
8-hour charity spin
2024

Hong Kong

Launched in 2019, the Corporate Wellness Challenge: 8-Hour Charity Spin is an annual endurance spinathon where tenants from Taikoo Place compete for a meaningful cause.

Teams of corporate athletes race in an eight-hour relay on professional bikes provided by the organiser. Each team must consist of at least four riders, with a maximum of thirty participants.

Category
event identity, graphic

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