Bake and Brew

We bake the brand, and brew the business.
We deconstruct your market with precision to build a rock-solid brand strategy.
Then we transform it into a growth-focused visual identity.

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Corporate wellness challenge:
8-hour charity spin

2024 

Hong Kong
Launched in 2019, the Corporate Wellness Challenge: 8-Hour Charity Spin is an annual endurance spinathon where tenants from Taikoo Place compete for a meaningful cause.

Teams of corporate athletes race in an eight-hour relay on professional bikes provided by the organiser. Each team must consist of at least four riders, with a maximum of thirty participants.


Category
event identity, graphic
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